Singlife PH Marks 5th Year with Brand Refresh, Doubles Down on Digital CX to Lead Insurance Innovation
Mobile-first life insurer Singlife Philippines is ushering in a new chapter with a refreshed brand identity and bold customer experience innovations, as it celebrates five years of disrupting the country’s insurance landscape through digital technology. The brand refresh marks a turning point for the company, signaling not just a new look but a renewed commitment to making insurance simpler, more accessible, and deeply relevant to the everyday Filipino. “Five years ago, we set out to break the barriers that kept people from purchasing insurance” said Singlife Philippines CEO Lester Cruz in a media roundtable ahead of the company’s anniversary. “Today, we’re not just celebrating growth—we’re evolving to better reflect who we serve and how we help them move from surviving to thriving.” Humanizing the Brand for the Digital Filipino The updated brand identity trades in abstract icons and caricatures for real stories and real people. With a more vibrant and inclusive visual language, t
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