Shopee, Samsung kick off inaugural regional partnership
Shopee and Samsung Electronics recently revealed a regional partnership to boost consumer outreach in Southeast Asia. Samsung’s partnership with Shopee will expand its reach to online shoppers, leveraging Shopee’s consumer base to engage more than 200 million users across the region. As part of the regional partnership, both companies will renew their commitment to providing consumers with convenience and increased access to quality products on-the-go. Shopee will also be rolling out interactive consumer engagement features to entertain users as they shop on the move. “Samsung is pleased to witness the growth of our partnership with Shopee in Southeast Asia through the regional partnership,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania. “At Samsung, we are constantly looking for innovative ways to engage and serve our consumers. Through this partnership, we hope to be able to bring our products and experiences to our customers in
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