Ride

Yamaha MT Series takes center stage at IR Bike Fest 2019

Yamaha Motor Philippines, Inc. once again took center stage at the biggest bike festival in the Philippines -- the InsideRACING Bike Festival & Trade Show 2019. This year, the brand introduced a collision of cultures to the public with its “Darkside of Japan” theme. It is the design concept for the Master of Torque or the MT which has a series of motorcycles that were the main highlight for the event. The Yamaha display booth, aptly called Rev of Dawn, welcomed guests to an exciting environment. It was stepping into the nightlife of a Japanese cityscape complete with a facade of buildings and LED signages.  Spread across the spacious floor were the familiar motorcycles that the country has grown to enjoy. The number one automatic in the country, the Yamaha MIO, was on display with its S editions that featured the stop and start function. The MAX series, a culmination of sophistication and performance, presented varied displacements of 155cc, 300cc, and 530cc, allowing customers of di

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FWD picks Joyette Jopson as PH rep for North Pole race

FWD Life Philippines recently announced FWD’s sponsorship of the FWD North Pole Marathon – which will be held on April 9, 2019 – for the third time. As a title sponsor for the World’s Coolest Marathon, FWD will also support this year’s representative to embrace the challenge at the extreme 89° latitude north. Joyette Jopson: Fearless Filipina amongst Team Asia At a media event held on March 5 launching FWD Philippines's “Fearless in the Arctic” campaign, FWD introduced its representative runner, Joyette Jopson — triathlete, 2014 Ironman 70.3 Philippines Filipino Elite Champion, and FWD Financial Wealth Officer. Jopson will be flying to the northernmost point on Earth to represent the Philippines in the forthcoming FWD North Pole Marathon. “FWD is extremely proud to continue our support for this challenging and one-of-a-kind event, as it resonates our core values of empowering people to pursue their passions and explore a lifetime of limitless possibilities,” said FWD Life Philippine

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2019 Yamaha YZF-R3 launch welcomed by top riders in PH

This Month of Love, the love for racing was in full speed at the Eastwood Open Park for the Yamaha Racing Conference. Yamaha continues its outstanding dedication to racing and committing further to the development of their riders. Yamaha’s own Maverick Viñales made his way to the Philippines straight from his practice session to recognize the top riders of the country and for the debut of the 2019 YZF-R3. It is designed with a bodywork mirroring the YZR-M1, made to be sleeker and more aerodynamic than ever. The compact and lightweight structure is an ultimate balance of strength and rigidity. It is racing quality at its finest. The “Top Gun” first recognized the National Team duo of Masato “The Chairman” Fernando and McKinley Kyle “Wonder Boy” Paz of UMA Racing Yamaha Philippines Team. Dominant in virtually every track in the nation, their goal has now shifted to the Asia Road Racing Championship. Both are eager to represent their country and show the caliber of Filipino Riders. Win

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Pinoys show their love for running at 7th 7-Eleven Run

7-Eleven officially marked its seventh year of promoting health among its consumers through a fun-filled sports and wellness activity, the 7-Eleven Run. 7-Eleven Run 2019 brought together professional and recreational runners from different parts of the country into a nationwide gathering, where they showcased their love for the sport while spending time with friends and family. The event took place in Luzon, Visayas, and Mindanao on February 3, 2019. This is the second year that the company held the 7-Eleven Run simultaneously throughout the country. In 2018, over 25,000 participants joined the event as they vied for a podium finish. The race in Filinvest City, Alabang for the Manila leg and in Cebu Business Park for the Cebu leg both had ten different categories that catered to all types of runners. The categories were as follows: ● 500M ● 3K ● 5K ● 5K Buddy ● 10K ● 10K Buddy ● 16K ● 21K ● 32K ● 42K The race in SM City Davao for the Davao leg, on the

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Nissan posts 40% growth amid challenges in 2018

After a strong 2018, Nissan celebrated the start of the new year by reaffirming the brand’s position as one of the leaders in the automotive industry. The Japanese automaker grew 40% from last year after selling 34,952 units in 2018, giving the company an 8.7% market share. It was herewith the only brand to post double-digit growth after higher excise taxes, rising inflation, and increasing fuel prices affected the Philippine economy last year. The sales performance of Nissan’s core products were key to the company’s record year. The Nissan Navara was the main driver for the company’s growth, as the popular pickup truck contributed 46.2% of the sales in the Philippines. The new Nissan Terra also drove sales for the company, as the much-awaited M-SUV already contributed 11.9% of sales locally after its launch last May. Other models performed well in the Philippines last year, notably the Nissan Urvan and Almera contributing to 19.5% and 17.5%, respectively. Nissan had a number of hig

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Nissan reveals Invisible-to-Visible technology at CES 2019

At CES 2019, Nissan unveiled its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds, creating the ultimate connected-car experience. Invisible-to-Visible, or I2V, is a future technology created through Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven, and integrated into society. I2V demonstrated the future of driving to CES visitors through an interactive, three-dimensional immersion experience at Nissan’s display. I2V will support drivers by merging information from sensors outside and inside the vehicle with data from the cloud. This enables the system not only to track the vehicle’s immediate surroundings but also to anticipate what’s ahead – even showing what’s behind a building or around the corner. To make driving more enjoyable, guidance is given in an interactive, human-like way, such as through avatars that appear inside the car. By tapping into the virtual world, I2V opens u

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OPPO F9 Jade Green reflects, promotes PH's natural beauty

OPPO has released an exclusive new color to its best-selling F9 model: Jade Green. A stunning gradient of white and green, Jade Green calls to mind the stunning hues of white-sand beaches, clear waters, and the country’s lush rainforests. It is a stunning tribute to the Philippines’s natural beauty that is known—and sought—the world over. “We chose to imbue our popular OPPO F9 model in Jade Green in honor of the Philippines’s natural beauty, from the shores of breathtaking beaches to the deepest parts of the country’s rainforests and other natural features,” said Jane Wan, OPPO Philippines VP for Marketing. “OPPO is inspired to help work towards protecting and preserving the country’s natural beauty and is working out a partnership with Bantay Kalikasan to achieve that goal.” Be the first to embrace Jade Green The new OPPO F9 Jade Green will be available for purchase on January 12, 2019, but OPPO Philippines is offering customers the chance to be among the first to own it in the co

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Honda speeds up to 2019 with new big bike lineup

Honda Philippines, Inc. (HPI) unveiled its newest Touring and Roadster Big Bike models, CB650R, GOLDWING, and CB1000R, at a press conference in Parañaque City. HPI first introduced its lineup of Big Bikes in the country last December 2017 as response to the growing economy and improving lifestyle of Filipinos that created a demand for higher engine capacities. The launch received an overwhelming response from the riding community and marked the company’s completion of its product lineup in the Philippines. “We are overjoyed with the riding communities’ acceptance of the Honda Big Bikes when we first launched them in 2017. In fact, some models were completely sold out and many riders are asking for more,” said Jomel Jerezo, General Manager of Motorcycle Sales Office, Sales and Marketing Division of HPI. “We want to continuously expand and improve our lineup to suit the improving lifestyle of our riders. With this, we are happy to introduce the newest Big Bikes which will once again ex

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Pru Life UK opens registration for PRUride PH 2019

British life insurer Pru Life UK has launched PRUride PH 2019, the country’s largest cycling festival, following the success of the 2016 and 2018 events. PRUride PH 2019 promises to be bigger and exciting as the festival is once again set to gather the strongest and most competitive cyclists from the Philippines and across Asia. To be held in Filinvest City, Alabang in April, and Subic, Zambales in May, more than 2,500 cyclists are expected to participate in 17 challenging categories of all expertise levels. There will also be fun activities for the whole family, such as the Strider Cup, a no-pedal balance bike competition. Kicking off the excitement on April 7, 2019 are the high-octane races of the PRUride Criterium, which will be held at the Filinvest City in Alabang. In this event, local talents will compete in different categories, including fixed gear, road bike, mountain bike, and folding bike races, among others. The second leg of the festivities will be held at the Subic Fre

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Photogs make impact at Canon PhotoMarathon 2018

During the Canon PhotoMarathon Philippines 2018, hundreds of Filipino photographers took on the challenge to capture only the most memorable and meaningful subjects, scenes, and emotions that tell powerful stories. This year’s Philippine leg of the much-awaited and largest on-the-spot photography competition in Asia centered on extending the power of photographs to help improve the lives of children supported by Canon’s local partner organization, Operation Smile Philippines. “We at Canon believe that every captured image has the power to tell a story that, in one way or another, can affect lives,” said Kazuhiro Ozawa, President & CEO of Canon Marketing (Philippines) Inc (CMPI). “From being a platform that brings communities closer together and cultivates the culture of photography, we bring this year’s Canon PhotoMarathon in the Philippines one step further to allow Filipino photographers to use powerful pictures to tell stories and to create impact in the lives of the future generat

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