8 OUT OF 10 SMEs IN PHILIPPINES SEE DIGITAL TECHNOLOGIES IMPROVING BUSINESS PERFORMANCE AND CUSTOMER EXPERIENCE
According to a new survey commissioned by leading printing solutions provider Epson, more than eight out of 10 (86%) small and medium-sized enterprises (SMEs) in the Philippines identified digital technology adoption as the way to improve business processes, especially customer experience. SMEs in the country shared this belief more than other respondents in the region, second only to Indonesia. Across the region, over half of respondents (55%) reported being at the very early stages of digital transformation. The survey titled, "SMEs striving for Digital Transformation amidst many hurdles,” captured the perspectives of more than 800 SME decision-makers in the six largest Association of Southeast Asian Nations (ASEAN) countries by GDP, including 154 respondents in the Philippines. It captured respondents' perspectives on technology adoption, the maturity stage of digital transformation efforts and the challenges facing these businesses. “This survey highlights the tremendous interes
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