Live

LG InnoFest 2018 takes Asia by storm

Hot on the heels of its show-stopping events in South Africa and France, LG Electronics finally brought its annual InnoFest roadshow to Asia. Witnessed by more than 250 representatives from all over the region, InnoFest Asia 2018 took place at the new LG Science Park in Seoul, South Korea from April 23 to 25. “LG InnoFest is the perfect opportunity to introduce our unique ThinQ AI-enabled products to our partners in key regions,” said Han Chang-hee, vice president of LG’s Global Marketing Center. “AI technology is fast becoming a part of our world but the realization of how fast this revolution is coming is still unrealized by many consumers. InnoFest allows us to bring our partners — who are engaging local customers on a daily basis — into the fold.” Embarking on the theme "An Invitation to the AI Home That Thinks of You," InnoFest 2018 showcased LG's wide range of appliances featuring the brand's signature AI technology SmartThinQ, and other innovations created to make life easier

READ MORE...

Starbucks joins the mobile app payment race

Expanding its presence in the digital space, Starbucks rolled out the Starbucks PH App, a mobile application that provides an efficient and cashless means for customers to purchase Starbucks products in more than 300 stores across the market. The launch of the Starbucks PH App makes the company the first coffee retailer to offer such a kind of innovation, integrating the popular Starbucks Card payment method and My Starbucks Rewards on customers' mobile devices. "We are pleased to introduce the Starbucks PH App to our My Starbucks Rewards customers as they earn stars and engage with Starbucks online," said Keith Cole, head of marketing, Starbucks Philippines. "This is the latest Starbucks innovation which aims to provide an enhance experience and meet customers' needs in the digital space, while continuing to provide an exceptional experience in our stores." One feature of the Starbucks PH App is "Shake to Pay" which allows users to shake their phones to launch a barcode within the a

READ MORE...